Sell Your St. George Luxury Home for What It's Actually Worth

At the top of this market the buyer pool is thin, and thin markets punish guesswork. You get pricing built from real comparable sales, marketing aimed at the buyers who actually exist at your price point, and a builder's read on the house before you spend a dollar on prep.

Book a private strategy call Call or text (435) 264-1444
CLHMS Luxury Guild RealTrends Top 1.5% CDRE Divorce Specialist B100 Licensed Contractor
Listing · Luxury · Divorce

A Listing Specialist, Not a Generalist.

Most high-end homes do not sit because of the market. They sit because of pricing, positioning and presentation — and above a million dollars there is not enough buyer volume to correct any of the three.

Treasured Properties is a listing team at Real Broker LLC built around three things Southern Utah sellers actually need: a defensible, comparable-based listing strategy, real luxury marketing for a small and specific buyer pool, and certified divorce representation when a sale has to survive scrutiny. That focus is the whole proposition, and it is why family-law attorneys and high-end homeowners send their hardest sales here.

At a glance

TeamTreasured Properties, a listing team at Real Broker LLC — St. George, Utah
Led byTroy Moultrie, Associate Broker, Utah licence 11195148-AB00
SpecialtiesLuxury listings, divorce real estate (CDRE), probate
CredentialsCLHMS Guild · CDRE · B100 contractor · Certified Probate · MRP · NADP
RecognitionRealTrends Verified 2026, top 1.5% nationally · Top Producer 2022–2025
ServingSt. George, Hurricane, Washington, Ivins, Santa Clara, and statewide Utah
The Number That Should Set Your Strategy

Luxury Is a Thin Market. Price Accordingly.

Months of supply in Washington County by price band: active inventory against the actual monthly sales pace. The higher your band, the less room there is for a pricing mistake.

4.1
months
Under $500K
5.3
months
$500K–$1M
8.5
months
$1M–$2M
11.4
months
Over $2M

From 4,281 closed sales over the trailing twelve months against 1,863 active listings. Only about 106 of those closings were above $2 million — roughly nine a month across the entire county, split among every agent working. Washington County MLS, 1 September 2026. Market-wide figures, not a prediction for any individual home.

How We Sell

Three Kinds of Sale, One Standard.

High-end, high-conflict, or simply high-stakes. The goal does not change: the most money, in the least time, with the least friction.

The Listing

Strategy, Not Luck

Pricing from named comparable sales and live inventory data, never an automated estimate. A written plan to price, prepare and position the home, and negotiation that protects your equity through closing.

Luxury — CLHMS

Marketing Built for a Small Pool

Guild-level luxury certification means presentation that matches the property: professional photography, cinematic video, and targeted outreach to a buyer pool measured in dozens rather than thousands. Discretion throughout, including off-market where that serves you.

Divorce — CDRE

Documented and Even-Handed

As a Certified Divorce Real Estate Expert I represent the sale rather than one party, with pricing and documentation that hold up under examination. Agency is established in writing and explained to both sides before anyone signs.

Why Treasured Properties

Credentials You Can Verify.

1.5%
RealTrends Verified 2026
Top 1.5 percent of agents nationally for production and results. Top Producer 2022 to 2025.
CLHMS
Luxury Marketing, Guild
Guild-level luxury certification: strategic pricing, refined presentation, and discretion on high-end homes.
CDRE
Divorce Real Estate Expert
Documented, even-handed representation built for high-conflict and court-involved sales. Trusted by Utah family-law attorneys.
B100
Licensed General Contractor
Thirty years in construction and HVAC before real estate. I read the house, not just the listing sheet.
MRP
Military Relocation Pro
Support for military and relocating sellers across the St. George corridor and statewide.
Real
Broker LLC
Brokerage services provided by Real Broker LLC, one of the fastest-growing brokerages in North America, with luxury-division reach and tools.

Experience, expertise and trust are not slogans here. They are credentials, rankings and a licence number you can look up. That is the difference between an agent who lists your home and one who sells it.

How It Works

From First Call to Closing.

1. Strategy consultation

A private, no-pressure conversation about your goals, your timing, and the property. You leave with a real number, the sales it came from, and an honest read on what the house needs. If now is not the time to sell, I will say so.

2. Preparation and presentation

What to repair, what to leave, and what each option returns — with a contractor's numbers rather than guesses. Then photography, video and positioning built for the buyers who actually exist in your band.

3. Negotiation and closing

Offers assessed on terms as well as price, and a negotiation run on market evidence rather than instinct. Clear communication throughout, protecting your equity and your timeline.

Two Cases in Point

Price Is Usually Not the Problem.

Two Southern Utah listings that had already failed once before we took them on.

Entrada. A luxury home that had been listed for more than a year without an offer. Well located, priced inside the market, and going nowhere. We took it over, staged it, freshened the paint and put in sod. Under contract in eighteen days — at the same price it had carried for a year.

Ivins. Listed at $1.3 million. After a month with no offer the price was dropped to $1.2 million, and the listing was eventually cancelled without ever selling. We relisted it at $1.3 million, back to the original number, and had it under contract in twenty-six days.

The Ivins house is the one worth sitting with. The price came down and it still did not sell. The price went back up and it did.

Both were presentation problems dressed up as pricing problems. A buyer at this level is not doing arithmetic. They are deciding whether they can picture living there, and dead grass, tired paint and empty rooms answer that question before they reach the kitchen. Cutting the price fixes none of it. It just tells the market something is wrong here and invites everyone to wait for the next cut.

This is also where thirty years in construction earns its keep. Knowing that sod and paint will return several times their cost, while a kitchen remodel on that particular house would not, is the difference between spending money and wasting it.

Individual results vary. Both transactions are documented in Washington County MLS records — list dates, price history, relaunch and contract dates — and can be produced on request. Nothing here is a prediction for any other property.

Client Experiences

Trusted in the Moments That Matter.

★★★★★

Troy and his team were fair, knowledgeable, and experienced with handling my divorce sale. He made an impossible sale happen, and I was always impressed with how quickly he responded. I am super grateful.

Angela Cloud · Divorce sale
★★★★★

As a family-law attorney, I trust Treasured Properties with my clients because they know how to handle sensitive cases with professionalism, clear communication, and results.

Utah family-law attorney
Where We Work

Where the High End Actually Transacts.

Ranked by active inventory above $2 million, not by reputation.

Entrada Copper Rock Solente Village Desert Color Stone Cliff Alaia Village Ivins Washington Hurricane Park City Statewide Utah
Troy Moultrie
Associate Broker · Treasured Properties® at Real Broker LLC

I wrote this page and I will be the one listing your home. Thirty years in construction and HVAC came before real estate, and I hold a B100 general contractor licence alongside the brokerage licence — which is why the conversation about what a house needs before listing goes differently with me than with most agents.

  • CLHMS Guild — Certified Luxury Home Marketing Specialist.
  • CDRE — Certified Divorce Real Estate Expert. Certified Probate.
  • B100 — Licensed general contractor.
  • MRP Military Relocation Professional · Member, NADP.
  • RealTrends Verified 2026, top 1.5% nationally. Top Producer 2022–2025.
  • Utah licence 11195148-AB00.

Where the figures come from. Every market number on this page is from the Washington County MLS as of 1 September 2026. Markets move — call or text (435) 264-1444 for current figures.

Questions, Answered

Selling a Luxury Home — FAQ

How do I sell a luxury home in St. George, Utah?
It starts with pricing you can defend and a marketing plan built for the buyer pool that actually exists at your price point, rather than a standard MLS listing and hope. That means a private strategy consultation, a price built from named comparable sales, presentation aligned to how high-end buyers search, and negotiation that protects your equity through closing. It also means an honest conversation about timing, because above $2 million Washington County currently carries about 11.4 months of supply.
How long does it take to sell a luxury home in Southern Utah?
Longer than most sellers expect, and it depends heavily on your price band. In Washington County, homes under $500,000 currently represent about 4.1 months of supply. Between $1 million and $2 million it is 8.5 months. Above $2 million it is 11.4 months, and only about 106 homes above that mark closed in the whole county over the past twelve months. In a pool that thin, presentation matters more than it does lower down, because there is no volume of buyers to correct a mistake. Two examples: an Entrada home that had sat over a year went under contract in eighteen days after staging, paint and sod, at the same price. An Ivins home listed at $1.3 million was cut to $1.2 million, failed, and then sold in twenty-six days when we relisted it at the original $1.3 million.
Should I cut the price if my home is not selling?
Not before you have ruled out presentation, and most sellers do it the other way round. We relisted an Ivins home at $1.3 million after it had been cut to $1.2 million under its previous listing and cancelled without selling. It went under contract in twenty-six days at the higher, original price. A price cut is visible to every buyer and agent watching, and it tells them something is wrong and that waiting may produce another cut. Sometimes the number really is the problem and I will tell you when it is. Often it is the photographs, the staging, or the front garden.
How do you price a luxury home?
From real comparable sales, current competition in your specific band, and how much inventory you are actually competing against, never from an automated estimate. At the top of this market the comparable set is small and often not truly comparable, which is where judgement comes in. The gap between St. George's median asking price of around $550,000 and median sold price of around $510,000 shows what happens when sellers price against hope rather than evidence, and that gap widens as you go up.
Should I price high to leave room to negotiate?
The higher your price band, the worse that idea gets. Buyers and their agents watch days on market, and a home that sits collects a reputation a later price cut does not undo. With roughly nine sales a month above $2 million across the entire county, an overpriced luxury listing does not get corrected by market pressure. It just sits, and then usually sells below where it would have if it had been priced properly on day one.
Which improvements actually raise the sale price?
Condition and systems first, cosmetics second. A buyer who sees a failing roof, an ageing HVAC system or drainage problems discounts far more than the repair would have cost you. After that, kitchens, baths and outdoor living return the most in this market. Over-personalised work rarely pays back. I spent thirty years in construction and HVAC before real estate and hold a B100 general contractor licence, so I will tell you which items are worth doing, which to leave alone, and when the right answer is to do nothing and price accordingly.
Do you handle divorce home sales as well?
Yes, and it is a significant part of the practice. As a Certified Divorce Real Estate Expert I produce documented, defensible pricing, communicate to both parties and both attorneys at the same time, and keep the record clean. Utah family-law attorneys refer clients for that structure. Legal questions in a divorce belong to your attorney, not to me, and I stay firmly on the real estate side of that line.
What does it cost to sell with Treasured Properties?
Commissions are negotiable and discussed up front during your strategy call, so there is no single number. You get a clear plan and fee structure in writing before you list. For divorce sales, costs and expected proceeds are documented so both parties can see the same math.
What areas do you serve?
St. George, Hurricane, Washington, Ivins, Santa Clara and the surrounding Washington County communities, with statewide representation for Utah sellers. The deepest luxury inventory in the county sits in Entrada, Copper Rock, Solente Village, Desert Color, Stone Cliff and the Ivins enclaves, and I work all of them.
Ready When You Are

Let's Talk About Selling Your Home.

A private conversation, a real number, and an honest view of what it will take to get there. No obligation, and no pressure to list before you are ready.

Book a private strategy call Call or text (435) 264-1444 Email Troy directly

Market figures on this page are market-wide and historical, drawn from the Washington County MLS as of 1 September 2026. They are not a prediction of the outcome or timeline for any individual property. Individual results vary.

Agency relationships are established in writing in accordance with Utah law. Where a transaction involves more than one party, the scope of representation is set out in that written agreement and explained before signing. Nothing on this page is legal, tax or financial advice.

Real estate brokerage services provided by Real Broker LLC. Troy Moultrie, Associate Broker, Utah licence 11195148-AB00, Treasured Properties® at Real Broker LLC, 1031 S Bluff St, Suite 106, St. George, UT 84770. Equal Housing Opportunity. Treasured Properties is a registered trademark.

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